Thank you to Suzanne York and the Humans Optimized podcast for the recent opportunity to talk about the intersection of technology and business – one of our favorite topics!
Technology can help propel virtually any business forward. It can speak up processes, make people more efficient and generally magnify the greatness of your business.
What happens though when you put technology on top of a broken process? For example, implementing the latest and greatest CRM that your buddy recommended while you were on the golf course … when you don’t really have a sales process, a marketing message, or any leads? Not much … or worse, it magnifies the fact that you process is broken.
In this episode, Suzanne and Jeff talked about the benefits technology can bring to help level the playing field with businesses, but at the same time taking a strategic approach to ensuring you have a solid foundation in place before trying to move things forward faster with technology.
If this resonates, we would love to hear your story! We put together the “Building to Scale” podcast and community just for this purpose – to help out fellow entrepreneurs along this journey. Join the community or let us know if you would like to be a guest on the podcast!